The Culture Blueprint
The step-by-step guide to developing the high performance organization

Today’s most successful companies have made a radical realization about their relationships with their employees.

In the early 1900s, competitors thought Henry Ford was crazy for offering his workers shorter hours and paid vacation days. Only later did they realize the counterintuitive truth that these luxuries increased productivity. They quickly became commonplace.

The most innovative businesses today are following a similar path. They’ve realized that they can get the best work out of their employees by empowering and enabling them, rather than restricting and limiting them. It’s time for the rest of us to follow their lead.

The Culture Blueprint is a systematic guide to building a company culture that fosters committed, enthusiastic employees. Distilling his years of experience teaching culture-building to companies like Google, P&G and Amazon, Robert Richman reveals:

  • The complete Culture Toolkit to immediately upgrade your company culture
  • How to make sure your culture attracts the right employees (and repulses the wrong ones)
  • The Core Value Discovery Formula and how to use it to integrate your mission, vision, and values
  • How to apply the 99% Rule to stop annoying your employees
  • Why Unbreakable Rituals are the most underrated tool in your culture arsenal

In order to thrive, companies must do more than satisfy their employees; they must create passionate ones. The Culture Blueprint will teach you how to develop a culture that does just that.

Robert Richman and ``The Culture Blueprint``

“I am an avid reader, a really avid reader. No business book has ever brought me to such a highly emotional state that I have had tears welling up in my eyes. Your book has had that effect on me. Why? Because it creates practical and implementable methods and processes and hope that many people can have deeply meaningful and rewarding work. That includes CEO’s, C level executives, and all the way through to the new hire, and on to it’s customers and shareholders.” 

—Gordon McDougall, entrepreneur

“Rob Richman is a world-class speaker and culture creator. To learn the innovation keys he developed at, I highly recommend his leadership blueprint for success.” 

—Cliff Michaels, Author of The 4 Essentials

“This book is one of the most interesting and comprehensive business guides I’ve ever read—and I’ve read quite a few. I can’t even imagine starting a business today, without The Culture Blueprint by my side. Get your hands on it when it comes out! I personally guarantee you’ll be glad you did.” 

—Steve Dorfman, host of We Mean Business! 

“A lot of people who attended are still talking about you and asking how they can get in touch with you and your book. Great job! The experience was AWESOME and ACHIEVED!! Thanks so much for totally blowing my expectation clear out of the water!”

—Beena Patel—Toyota Financial Services, US Headquarters

“I was simply blown away. I read The Culture Blueprint and it transformed the way I think about my companies. I brought Robbie in for a speech, and he did more than just talk about culture, he gave us an experience that became a catalyst moment. The teams not only saw the importance of a strong culture, they are now excited about it and realize it’s everyone’s responsibility, not just mine as CEO. Rather than viewing this as a mandatory program forced on them from outside, they are now excited about co-creating and maintaining strict adherence to these core values! I’m confident that if we ever veer off course, we have this shared experience to remember and reconnect us with what’s really important. Any company could benefit from Robbie’s wisdom. However, if you’re a growing company, it’s imperative that you speak with him immediately to harness the chaos, catalyze the vision, and stabilize for the future.”

—James Wallace, CEO Scorpio Media

Please select a valid form

Robert Richman is a culture strategist and was the co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos’ amazing employee culture.

Robert built Zappos Insights from a small website to a thriving multi-million dollar business teaching over 25,000 students per year. Through his work, Robert has been responsible for improving the employee culture at hundreds of companies like Procter & Gamble, Whole Foods and Amazon.

As one of the world’s authorities on employee culture, Robert is a sought after keynote speaker at conferences around the world and has been hired to teach culture in person at companies like Google, Toyota, and Eli Lilly. He has pioneered a number of innovative techniques to build culture, such as bringing improv comedy to the workplace.

His new book, The Culture Blueprint, is a systematic guide to how a workplace can help people grow, inspire amazing service, and ultimately drive revenue through amazing culture.

Robert graduated from Northwestern University with a degree in film, as well as from Georgetown University’s Leadership Coaching Program. He is a member of the Transformational Leadership Council, and he is the chair of the business program at American Jewish University.

More information is available at his website,

Creative Commons License
The Culture Blueprint by Robert Richman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Based on a work at